The Organisation of African First Ladies for Development and its partners have unveiled the #WeAreEqual Campaign to address various forms of discrimination.
The campaign was launched in Kinshasa, DRC, earlier this year, and this is the second time it's being unveiled in Namibia.
It aims to address various forms of discrimination, including gender inequality and economic empowerment, gender-based violence, health, and education.
Launching the campaign was First Lady Monica Geingos, who is also the President of the Organisation of African First Ladies for Development, or OAFLAD.
In her speech, Geingos emphasised the significance of this year, as it marks the midpoint of the Sustainable Development Goals and the African Union Strategy for Gender Equity and Women's Empowerment.
"The campaign will leverage international and regional days and milestones for targeted advocacy throughout the year. We encourage partners and stakeholders to stay engaged by linking your advocacy efforts to key milestones and calendar days throughout the year."
She stressed that gender equality is crucial for reducing poverty, promoting sustainable development, and building good governance, quoting the late Kofi Annan.
Geingos also revealed a prize of five thousand dollars per partner for joining the campaign and meeting the outlined criteria.
She further called on collective efforts in the execution of the #WeAreEqual campaign.
Vice President Nangolo Mbumba says the initiative has the potential to close the gap between key stakeholders and end inequality.
"This campaign has the potential to bring together high-level government officials, key ministries, the private sector, stakeholders, and partners to advance gender equity and close the gender gap in Namibia and across our continent. We all possess the same inherent dignity, the same rights, and the same potential to contribute to our societies, regardless of our gender."
Mumba further called on everyone to join the First Lady and her able team in what he described as a momentous campaign.