The Namibia Tourism Expo for 2023 was launched in Windhoek today (Friday).

The Tourism Expo aims to showcase the country's diverse tourism activities, and it will be held on April 26–28, at the Windhoek Country Club. 

At the event, Environment, Forestry, and Tourism Minister Pohamba Shifeta called for stakeholder participation to ensure the successful holding of the Expo.

Shifeta appealed to exhibitors to diversify their products to attract a wide range of visitors.

To revive tourism, which was severely affected by COVID-19, the ministry has five pillars aimed at attracting people. marketing and promoting the sector. 

The minister is thus optimistic about the future growth of the industry.

Lisa Scriven, the founder of Utopia Africa, wants people to engage in more diverse tourism activities, such as cultural and agri-tourism, amongst others.