Namibia is losing millions of dollars due to the country not ranking among the more competitive global destinations for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.

Local experts are gearing up to build MICE as a new sub-sector in the tourism industry.

The Namibian Travel and Tourism Forum assures that there is no cause for concern following the U.S. government's issuance of a Level 2 travel advisory for Namibia.

The Hospitality Association of Namibia has lauded the government for issuing visas on arrival at the three entry points in the Zambezi Region. 

The association's Chief Executive Officer, Gitta Paetzold, describes the move as the highlight of the year for the tourism industry.