A joint six-month mass media campaign to fight the scourge of gender-based-violence (GBV) has been launched in the capital today. The campaign is a joint project amongst ministries of Information and Communication Technology, Gender Equality, Poverty Eradication and Social Welfare and the Ministry of Sport, Youth and National Service. Speaking at the launch at the Government Information Centre, minister Doreen Sioka, says the campaign targets behavioural change among people aged between 18 to 35 years.