The newly launched Namibia Local Business Association (NALOBA) has promised to represent the interests of native companies. The organisation has attracted a number of renowned business moguls including Erastus Shapumba, Kambwa David and Paavo Amwele to its folds. Business people from various regions converged to witness the launch of the new association at Ongwediva. The association which pledged to protect and promote the national economy will be headed by businessman Erastus Shapumba of Chicco Group of Companies as President, deputised by Kanu Amadhila of Ama Engineering Construction.