The Secretary-General of the United Nations World Trade Organisation (UNWTO) Zurab Pololikashvili says advocating for Brand Africa is key to the organisation's Agenda for Africa's development. The organisation signed three agreements with both public and private sector stakeholders aimed at sustainable development, addressing inequalities, improving economic resilience and social inclusion on the African continent, through tourism. The agreements were signed at the official opening of the Brand Africa Conference in the capital.