Women from the Damaran tribe from Tsumeb launched the ǂNīsa Damaradi Horokhoes Group.

The aim is to encourage the young Khoekhoegowab-speaking girls to wear the dress.

The ǂNīsa Taradi Horokhoes Group chose the color copper for their dresses to represent their town's natural treasure.

They started the day by parading their dresses during a march along the streets of Tsumeb.

The exhibition was in appreciation of the young women's traditional wear and to encourage them to keep their culture alive.

"The culture is dying out, and our youth do not know anymore what type of clothes our mothers were wearing, so we just recall and reclaim our inheritance, so our group is part of the national event that is being celebrated in Namibia," Soxakhoes Utale, PRO of Planning and Innovation said.

Some young women also joined the parade.

"Whoooo, today I feel really proud in my dress, especially when I am walking. I can feel that I am representing my culture, and it's really a privilege for me," said an elated Create-Faith Tsaraes, a member of the Junior National Council.

Although the focus was on the Damara dresses, other cultures could also be spotted wearing their traditional attire at the event.

"We are united as one; we have never been divided, even in the locations; you will find that everywhere that we are united since we were in childhood,"  Margareth Hansen, the Executive Director for Planning and Innovation at the ǂNīsa Damaradi Horokhoes Group explained.

Donkey meat was served to those in attendance, while other cultures also prepared their traditional food.

The launch of TsumebǂNīsa Damaradi Horokhoes Group was sponsored by one of the businessmen of the town, Saidy Rodrigues.

Other towns will launch their Damara dresses in their respective colors to celebrate the traditional dresses nationwide.