Lifeline Childline Namibia, in collaboration with the United Nations Children's Fund (UNICEF), has officially launched their three-year data report and a targeted awareness campaign.

This is an effort to protect and empower children with information, promote social behaviour change interventions on online child sexual exploitation and abuse and public transport users.

This report is a call to action to policymakers, international partners, communities, parents and every Namibian to work together towards a violence-free and safe Namibia for every child.

It is expected to provide credible evidence and guidance on what will work best to protect the rights of a Namibian child.

"The Director of Lifeline Childline Namibia, Nicolette Bessinger, said, "As we launch this report, we call on government, civil society, the private sector, communities, and individuals to reflect on these findings and commit to meaningful change. Let us use this data as a tool to inform our policies, improve our practices, and most importantly, to create a safer and more supportive environment for children."

UNICEF Representative Samuel Ocran says efforts are needed in early interventions for children under the age of nine, stating that their voices are often overlooked.

The Planning, Monitoring and Evaluation Manager of UNICEF, Israel Tjizake, said, "The number of young people, especially with children under the age of 9, to present less than 2%. I urge the organisations to relook at receiving the calls to see how better they can capture some of these calls. Sometimes a child less than nine cannot make the call itself. So a parent can make a call. Maybe you try and see how we can figure out what the call is. If it's on behalf of the child, so he can be recorded in such a way."

At the launch, the taxi association members received taxi headrest covers to promote the rights of and respect for children.