A new initiative aimed at increasing fish consumption while creating jobs and business opportunities has been launched in Swakopmund.

The N$2.6 million Erongo Governor’s Fish Consumption Promotion Project will see fish shops established across all seven constituencies in the region.

The Namibia Fish Consumption Promotion Trust (NFCPT) has taken its awareness campaign to Omaheke, one of the least fish-consuming regions.

The trust took its education awareness to Chief Hosea Kutako Primary School in Aminius.

Fish consumption patterns in Namibia have increased over the years, especially in the northern regions.

In the drive to promote fish consumption, the Namibia Fish Consumption Promotion Trust (NFCPT) will hold the 13th National Fish Consumption Day in September at Rundu to encourage local consumption.

The 2023 National Fish Consumption Survey indicates that the Hardap Region remains one of the leading meat-consuming regions in Namibia, with fish consumption still seen as a luxury. 

The Namibia Fish Consumption Promotion Trust (NFCPT) has embarked on an innovative strategy to enhance fish distribution across the country. 

The trust has signed contracts with 13 small and medium enterprises to facilitate the distribution of fish to consumers at affordable prices.