Two hundred and twenty-nine people have died since the start of the year as a result of motor vehicle accidents across the country.
The Motor Vehicle Accident Fund said personal responsibility from every road user is the only way to reverse the trend.
The Namibian Broadcasting Corporation (NBC) radio services are hosting a road safety outreach broadcast in collaboration with key role players in the road safety fraternity.
Three people died in a car accident on Friday along the Omitara-Otjinene road.
They have been identified as Tjeripo Tjeripo, Vandjeka Kutuouvi; and Vezemboua Hiuii.
The deceased were travelling in a minibus that had 15 occupants and was en route from Windhoek to Otjinene.
The Government of Zambia has formally engaged their Congolese counterparts over the recent spate of attacks on international drivers in that country.
Namibia has recorded 448 road fatalities from January to November. This is an increase from last year's 376 crashes, which are said to be caused mainly by speeding.
