Africa Day serves as a reminder of the importance of pride, unity, cultural heritage and the spirit of ubuntu that binds Africans together. 

These were the sentiments shared when the Keetmanshoop NBC News team hit the streets to gauge residents' reflections on the importance of celebrating Africa Day. 

South Africa is experiencing a rise in xenophobic protests targeting foreigners, raising concerns among other African nations about the treatment of their citizens in South African cities.