The campaign, known as "Operation Thunder", is a joint venture between the Katima Mulilo Town Council, the Namibia Revenue Agency (NamRA), the police, the Walvisbay Corridor Group and the Roads Authority.

The objectives of the campaign are to sensitise road users and communities against overloading, as well as the sustainable benefits of keeping the roads clean and the promotion of road safety awareness.

Speaking at the occasion, Divisional Manager of Transport Inspectorate, Richard Milinga, emphasised the importance of the campaign.