Former nbc Executive Producer at Kati FM, Hangula Pohamba, has called on those aspiring to take up employment at indigenous radio stations to strive for fluency in their vernacular languages, saying the airwaves have been dominated for too long by foreign languages.
The 69-year-old Pohamba is one of the most fluent producers in Oshiwambo and has presented different programs for close to three decades on Kati FM.
Pohamba noted that most presenters on different language stations now use foreign languages on air, disadvantaging their listeners, especially the elderly.
"It is good if our young presenters can acquaint themselves with new words every day and various connotations and what they mean so that their listeners are able to follow them, and children can also use their presentations to learn their vernacular languages. He says indigenous languages over the years have seen a trend of some presenters mixing with foreign languages, and this should really be discouraged. Learning every day is key to being on top."
Pohamba, who visited the nbc Kati FM as part of the ongoing verification process of former nbc employees, spoke to his former colleagues on various issues in broadcasting.
He called on institutions of higher learning to focus on giving specialized language training that is sure to preserve the various languages.
"It would be nice if these aspiring radio presenters were well equipped and given the necessary language training and correct pronunciations of various words so that they did not dilute the messages they intended to put across because, as we all know, radio remains the preferred medium of communication, spreading uninterruptedly across both urban and the remotest of rural areas."