Sport is a priority, and by professionalizing it, we will be able to realize its full potential. As we reflect on 35 years of independence, it is essential to focus on how we can improve sports in the country.

There are several aspects we need to address, starting with professionalizing and upgrading the current federations.

By eliminating the voluntarism model, we can ensure more consistent progress and increase the level of competition across various sports.

Investing in funding for different sports organizations will contribute significantly to the growth of various federations.

Corporate sponsorship is a key factor in this growth, as it not only provides financial support ,but also opens doors for networking, partnerships, and international exposure.

Additionally, when examining the reward policy, it is clear that there is inconsistency in how athletes are recognized.

Despite their hard work, they are not always rewarded according to the efforts they put in.

Funding, sponsorship, and branding all play significant roles in enhancing the sustainability and visibility of sport.

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Author
Ester Nekwiya