The coastal town of Swakopmund has emerged as a growing economic hub, though some sectors remain seasonal.
And according to the Swakopmund Business Chamber, better planning and improved services have ensured success.
The town's economy thrives on tourism, particularly adventure tourism and leisure travel, along with fisheries and hospitality. Mining also boosts the local economy through job creation.
Most jobs come from the mining sector, according to the business chamber, whose members dominate these industries.
Swakopmund Business Chamber president, Paul Ndjambula, elaborated on the contributions of other sectors to the economy.
"Then we also know that Swakopmund has been the Namibian prime destination for the last twenty years or so, and now tourism and hospitality combined also play a very important role. So in this regard, we have the busiest time for Namibia between June and October, which is mostly the European tourists who are coming to the country. But in Swakopmund, Walvis Bay and Henties Bay, the busiest time is the festive season. So the population almost doubles between the three towns on the coast."
Ndjambula stated that tourism is one of the strongest sectors in business, though it is seasonal.
"Another issue we face is that some tourism activities, in which we invest a significant amount of money to promote, operate year-round. Additionally, seasonal workers arrive during peak times. A good example is Sandwich Harbour, which has become one of the unique spots where the desert meets the ocean; you will discover that there are about 20 operators in this area. But then, people who are operating in the sector, you might find out that they are about 65, but you don't see them throughout the year; that's when you will hear that the other 30-plus are seasonal. They are based in Windhoek, and they only operate when it's a busy time."