Social media has become a key driver of the tourism sector, as over 70% of bookings are currently done online.

This is after having to explore innovative and safe ways to stabilize the sector during the COVID-19 pandemic.

Namibia currently has over 100,000 online booking establishments.
    
Namibia Media Holdings CEO Albe Botha says booking online has allowed for easier cancellation policies.

This has however also posed a challenge for some establishments to plan, while those that do not have cancellation policies tend to lose out on customers.