Dutch beer brewing giant Heineken International intends to keep the Namibia Breweries Limited (NBL) brand as it is and further increase employment by localising production.

The top management of Heineken and NBL paid a courtesy call on President Hage Geingob at State House.

Heineken International last month concluded the acquisition of the majority shares in the country's giant beverage producer, Namibia Breweries, and Distell Group Holdings.

The transaction, worth more than N$6 billion, had Namibians questioning whether the country's premium beverages would still carry its flag and flare as they have become known and loved.

The top management of Heineken International and NBL said no major changes would be effected and Namibia's premium products would remain unchanged.

The acquisition also came with a number of conditions, including no job losses below the management level for five years and that products consumed in Namibia must be manufactured or at least bottled locally.

This assurance further received applause from the government, with President Geingob saying it is in line with the country's goal to attract investments that can help address unemployment.

Prior to the transaction, Heineken and Namibia Breweries, both said that the deal was poised to bring in foreign direct investments worth N$10 billion and place the products in a better position to compete globally.

Corporate social responsibility will be maintained locally.

Heineken International boasts more than 400 international, regional, local, and specialty beers and ciders, operating in more than 70 countries.

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Photo Credits
Namibian Presidency

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Author
Blanche Goreses