As World Radio Day was celebrated around the world on Monday, a local event also took place at Nbc Radio in Windhoek.
It was organised by UNESCO, in partnership with the Ministry of Information and Communication Technology. Among the aspects that require special attention on occasions like these is sport broadcasting.
Sport broadcasting on Radio - whether it is about local or international games - is something that has been cherished by listeners of various Nbc Radio Services and other private radio stations around the world over the years.
Sport broadcasting provides updates, stories and commentaries for listeners and has the ability to reach across borders as a valuable source of information.
That is one reason why many people love and value the role of sport broadcasting on Radio.
When it comes to live sport events - radio sport broadcasting is credited for filling in the gap for those fans with no access to television and those who don't have the time or opportunity to be there for every game.
They sometimes listen during car journeys, at work, or while at the gym as the only way to join in the fun.
Nbc has a number of sport broadcasters and commentators who have become instant celebrities with fans all across the country.
Radio is one media platform that has an incredibly great impact on sports and the people involved in it.