The Director General of the Namibian Broadcasting Corporation (nbc), Stanley Similo, has emphasised that ethical, balanced, and accurate reporting is crucial for fair elections, stressing that the media play a vital role in democracy by providing voters with the information they need to make informed decisions.

Participants in a panel discussion on Media, Law and Digital Responsibility at the ongoing International Festival on Freedom of Expression and the Press (FILEP) in Ouagadougou, Burkina Faso, agreed that maintaining and upholding professionalism in journalism is critical.

The Information and Communication Technology Minister, Dr Peya Mushelenga, stressed that the role of the media as the fourth pillar of democracy is indisputable while reminding members of the fourth estate about the importance of responsible journalism.

The 2022 African Media Barometer(AMB) Namibia Report has found that there is a level of solidarity in the news reported in the local media and that the national broadcaster, the Namibia Broadcasting Corporation, is displaying a level of editorial independence.