In a bid to empower underprivileged residents of Keetmanshoop to become self-reliant, the local ZTT AME Church congregation formed an initiative dubbed the EMEME Partnership.

The initiative, registered as a non-profit organisation, was officially launched during a fundraising gala dinner at Keetmanshoop.

Reverend Leslie Leukes, spiritual leader of ZTT AME Church Congregation, says the name EMEME is based on the pillars of education, mission, evangelism, management, and economic empowerment.