Key populations who are at high risk of contracting HIV, such as men who have sex with men, sex workers, and transgender individuals, continue to face stigma and discrimination, making it hard for them to access health services.

The Ministry of Health and Social Services, in conjunction with the US government, therefore launched a campaign aimed at reducing the stigma towards the targeted groups.

The campaign, dubbed "Undetectable = Untransmitable," is funded by the Key Population or KP-STAR project.