The Swakopmund Against Alcohol and Drug Abuse (SAADA) project has been inaugurated to disrupt the growing cycle of substance abuse among residents.
The Swakopmund Junior Town Council indicated that a 2019 assessment report revealed that drug and alcohol use is more prevalent among individuals aged 18 to 35.
Alexander Keding says despite the dangers of substance abuse, there continues to be a rise in the exposure, particularly with vapes.
"Drinking alcohol has always been a major part of partying but has become even more a status for the youth. We asked grade 9 learners about the most common social ills in their schools. Regrettably, most candidates identified drug and alcohol abuse as a major concern."
SAADA Chairperson Blasius Goreseb says the project will not only address symptoms of substance abuse, but it will tackle the root causes and provide support systems.
Goreseb added that SAADA will work together with local organisations, healthcare providers, schools, and law enforcement to ensure a coordinated response to substance misuse.
"These programmes will focus on education and awareness, particularly among our youth, empowering them with knowledge and skills. We recognise that for those who are already caught in the grips of addiction, support systems are crucial. That is why SAADA will also emphasise the importance of accessible and effective support networks; these include community-based counselling services."
Goreseb called on everyone in the tourist town to contribute to the project.
"Whether you have expertise in counselling, educational resources, or simply a passion for making a difference, we welcome your partnership. Contributions can come in many forms, whether it's your time, skills, financial support, or in-kind donations. Every effort, no matter how small, will play a crucial role in building a robust and effective programme that can reach those who need it most."
In support, the Junior Town Council promised to initiate events that encourage the hobbies and talents of children as a solution.
The council had already spearheaded an art competition for high school learners.
The teenagers submitted various designs for the SAADA logo, and Cemberly Gawases from Atlantic Junior Secondary was awarded prize money for her artwork.