Public Media Alliance (PMA) board member Menesia Muinjo has stressed the need for global collaboration, noting that present-day challenges demand stronger cross-border cooperation among public media.

Muinjo, who is the Chief of News and Programming at the Namibian Broadcasting Corporation (NBC) is among the newly elected board members.

She is representing the African continent.

Muinjo noted that platforms such as the Public Media Alliance reach an estimated 2.5 billion people across the regions where they broadcast and publish, making collaboration critically important and in need of strengthening.

She said partnerships are essential for benchmarking performance across media content, distribution platforms, and technology, particularly as public broadcasters begin to embrace artificial intelligence.

Muinjo added that content exchange has already begun.

She said as part of this, NBC exchanges material with various member states, creating significant opportunities for public media organisations to benefit from shared content, training, and technology development.

"So there are a lot of opportunities that we can really benefit from as a public media organisation, being a member of PMA and also training. Training issues really benchmark in all the spheres, not only content training and technology, but also media freedom. You know, we can all have different mandates, but when you look at the industry as a whole, we may be facing really similar challenges, whether you are small or big. Media is media in terms of access to information, like Namibia is such a big country."

Founded in 1945, the organisation offers members equal opportunities to exchange ideas, perspectives, and best practices in public media.

The new Public Media Alliance board comprises public media leaders from eleven countries across five continents.