The Namibia Wildlife Resorts (NWR) management is calling on Namibians from all walks of life to sign up for what it terms the biggest cleaning-up campaign of the Fish River Canyon during the month of September. 

During an interview with nbc News at |Ai-|Ais and Hobas Resorts, the NWR management says that an attitude change by Namibians towards their country resulted in an increase in domestic tourism.

The resort company says the change is largely attributed to the attitude Namibians portray towards tourism facilities, especially during the annual clean-up operations in the Fish River Canyon spearheaded by the Ministry of Environment and Tourism in conjunction with stakeholders in the tourism industry.

The cleaning of the canyon is intended to encourage visitors to leave it in the same clean condition for others to enjoy the magnificent landscapes and its breath-taking beauty.

Jaffeth Xoagub is the manager of |Ai-|Ais Resorts. 

"We collaborate with other stakeholders, and then we embark on a clean-up campaign whereby people can enter the canyon, and then after the hiking season we all go there and we clean the canyon. By doing so, you are also being exposed to the canyon, and where others are paying, you are doing it at your leisure. You can do it in groups of maybe 60 km, another group of 20 km, or maybe 10 km, so we split the groups, and then you do the clean-up, so that is how we get our local people also involved to see and be part of the canyon as well."  

Last year, about 53 people took part in the cleaning campaign, and they removed 51 kg of waste from the canyon. Mathias Mupewa, the acting manager at Hobas Resorts, hopes that more volunteers can participate in this year's cleaning-up campaign. 

"Sometimes we are struggling to get people; we just try even to get from the nearest towns like Aussenkehr, Karasburg, and Keetmanshoop, but we always are not getting enough. Properly,  if the locals knew that the campaign is not only for curtain people; it's for everybody. If they might keep in touch with us, then we will go to pick them up because we pick them up, we feed them, and we give them even a nice t-shirt for the cleaning campaign, which they can even use locally and anywhere."

Tourists from all over the world make the journey to |Ai-|Ais National Park annually between May and September to take part in hiking trails and day visits.