In a community where basic necessities are in short supply or lacking, those who dare to challenge life's hardships are enjoying monopoly in business.

The profit margin may not be at its best, but a resident of Tsumkwe, Jesaja Vioto, who sells bread, brought relief to the community.

The 47-year-old Vioto is a Grade 12 certificate holder.

He started his business of selling bread in 2019 and until today, he enjoys the monopoly.

His business brought service at the doorstep of the community, because the closest is Grootfontein, which is 300 kilometres away.

Vioto sells bread for N$13 and makes a profit of N$2,90 against a total of N$500 spent on transport to and from Grootfontein.

He sold unsliced bread until the Tsumkwe Constituency office donated a bread-slicing machine.

"Firstly, when I come with the plan, I come to notice that we get bread from Groofontein, 300 km away from Tsumkwe. I see that kids are going with empty stomachs; there is no breakfasts so come up with this initiative Letne try to get something for the community and kids so once their stomach are full, they can concentrate in class. We are going to take care of the machine with both hands. With extra care, this is the machine that's going to make difference in the business. Before, the selling was not good because we found complaints of unsliced bread, but now there is slice bread so we reduce some complaints."

Johannes Hausiku the Councillor of Tsumkwe Constituency, says, "The Otjozondjupa Regional Council annually receives funds from the Ministry of Urban and Rural Development for the implementation of the rural development programme as well as rural sanitation subjects on the activity plan being submitted to MURD upon receiving project proposals from various constituencies. The project we offer is food cash for work, microfinance, and support for poor rural farmer's regional-specific action and initiatives."