Instilling values of patriotism, unity of purpose and respect for national symbols is at the top of the "My Namibia, My Pride" campaign. 

The programme recognises the sacrifices of heroes whose contributions continue to support nation-building.

Through public engagements and education initiatives, the programme has managed to change the narrative – one engagement at a time. 

The Nationhood and National Pride Campaign was first launched in May 2011 by former President Hifikepunye Pohamba and later re-launched in 2015 by late President Hage Geingob with its second phase.

The aim is to instil a sense of pride and patriotism among the people of the Land of the Brave.

As part of this effort, the "My Namibia, My Country, My Pride" campaign is assisting young people to understand ethics and the importance of respecting national symbols.

MICT's Deputy Director for Public Engagement, Shisimana Uugulu, said, "Through this programme, I see all the sacrifices by all heroes and heroines through liberation struggle and the emerging once that contributes to nation building. We are one people and must strive towards a common identity and respect our national symbols that identify who we are as people.  

This is what we do when engaging with people to tell us to understand where we come from as the nation. Without understanding where we are coming from, the youth will be lost."

The MICT is happy with the outcome of public engagements.

"A lot of young people have appreciated the nation pride programme because there was a massive public education programme after independence for our people to know the weights of our national anthem, the protocols and ethics to be followed during the national symbols, but after some years our people tend to forget the observations, and we went back to schools to teach them, and now through this engagement, our young people have started to appreciate and follow the right protocols."