The Ministry of Information and Communication Technology has launched the Harmonised Government Communication Strategy 2026-2030, the Government Corporate Brand Identity Manual 2026-2030 and the Government Communicators Forum of Namibia.
The initiative aims to improve educational coordination in government communication and ensure that the public receives accurate and consistent information.
ICT Minister Emma Theofelus said the government communicators must use technology to improve communication while maintaining accuracy and human connection.
She underscored that the public sees government as an institution, and therefore government ministries, agencies and other public institutions must communicate with one voice.
Theofelus stated that the new strategy should ensure that every Namibian, regardless of language or location, understands what the government is doing, why it matters and can trust the information they receive.
“The public does not experience government as separate ministries, officers, agencies, regional councils, local authorities and public enterprises. I can tell you, as a government spokesperson, I get all the questions under the sun. From the Ministry of Mines to the Namibian Police Force to the Anti-Corruption Commission, they believe when your Minister of ICT must have the information across all government entities. For them, government is whoever is representing the state, and for many of us, that is our role.”
The Executive Director in the Ministry of Information and Communication Technology, Linda Aipinge-Nakale, noted that all government institutions are required to comply with the new Corporate Brand Identity Manual to ensure a consistent and professional image of government.
She also called for stronger crisis communication and proactive engagement with the media, saying the government should not wait for issues to become a crisis before responding.
“Let's communicate. So people see what is happening. This bid was advertised. Please respond promptly to M I C T's requests. Please provide accurate access to information. When we ask for that feedback in terms of access to information, the tool that we have developed. If there are challenges, please communicate. Respond to our media monitoring reports. That's why we have a dedicated team for that on a daily basis.”
She further encouraged government institutions to strengthen their websites, social media platforms and community outreach programmes to improve public participation and ensure that citizens receive timely information.
The Harmonised Government Communication Strategy and Corporate Brand Identity Manual were approved by Cabinet in March this year.