Social media considered key driver in tourism sector post COVID-19
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Social media has become a key driver of the tourism sector, as over 70% of bookings are currently done online.
This is after having to explore innovative and safe ways to stabilize the sector during the COVID-19 pandemic.
Namibia currently has over 100,000 online booking establishments.
Namibia Media Holdings CEO Albe Botha says booking online has allowed for easier cancellation policies.
This has however also posed a challenge for some establishments to plan, while those that do not have cancellation policies tend to lose out on customers.