The NBC's Nwanyi FM radio station celebrated this year's 'World Radio Day' by having its programmes hosted by the station's veteran employees.
The programmes showcased radio's role in uniting communities, fostering education, and promoting resilience worldwide.
Senior Producer at the station Inambao Nawa said the Silozi language forms an integral part of unifying communities across borders and teaching culture through drama and music.
"The Silozi language is the one that brings us together; it is taught in lessons and in schools. Also, it's not only our country that understands this language; it is spoken in Zambia, Botswana, and Zimbabwe. Through these countries, we capture a large audience for our programmes."
Simataa Buchane, the Station Media Planner, expressed optimism about the potential for radio to promote more vernacular languages in the region.
"Radio promotes indigenous languages; in our region, we have some minor languages that are not currently promoted on our radio station, but in the future, when we have writers, we will promote these languages."
Regional Manager Susan Mafale spoke about how radio is a transmission channel for information.
"For you to have access to social media, you need data. That means you need to buy data; unlike radio, and for a smartphone, it needs connectivity, so for radio, it's just an antenna. As long as there is an antenna in the area where you live, you can access radio anytime."