Radio could serve as a tool to create tension and animosity among citizens.

Therefore, there is a need for all radio personalities and the public to use the tool as a medium of communication wisely.

Deputy Minister of Information and Communication Technology Emma Theofelus made the call during the celebration of World Radio Day.

"For all radio personalities and the public to use radio as a medium of communication wisely in a manner that informs, educates, and entertains our communities, more particularly on issues related to developmental projects, policies, and programs. Radio must remain an authentic source of information, reporting on facts and matters that contribute to nation-building, as H.E. the President always emphasizes. Therefore, I urge radio personalities to continue with the sterling work that they do and to continue to be knowledgeable and, most importantly, to impart information to the public honestly and carry out their job with integrity."

She further says that radio continues to play a crucial role in communities, especially with its wide and unlimited reach, ensuring that all citizens have equal access to information.

"Using radio as a medium of communication places us at a very competitive advantage because of its wide and unlimited reach. For example, radio in Namibia is accessible in all local languages, ensuring that all citizens have equal access to information. This has been accomplished through collaboration between the government and stakeholders (public, private, and community radio stations)."

This year, UNESCO highlighted independent radio as a pillar of conflict prevention and peacebuilding by carrying the media narrative in reporting and informing the public.