Shopping malls in Walvis Bay were filled to capacity as residents and holidaymakers spent money on gifts and food for Christmas and Family Day festivities.
When driving to the malls, convoys of cars can be seen, and finding a parking spot becomes a challenge.
Car guards told NBC News that shoppers sometimes run out of trolleys due to the influx of people into the town.
Shops are also not resting, as they encourage customers to spend through hundreds of festive specials on various items.
Some of the people spoken to said they were shopping for food items and gifts to make their Christmas lunch extra special, while others focused on clothing.
Although the shopping experience was exciting for some, it was equally tiring due to the long queues they had to endure.
While large amounts of money are spent on holiday goods, residents say there is a thin line between overindulgence and buying necessities.
While the spirit of giving fills the malls, many caution that careful spending can ease the financial strain of the long January ahead.