A reduction in domestic tourism is emerging as a concern for the industry.

Namibia Wildlife Resort's (NWR) Manager for Corporate Communications, Nelson Ashipala, says this is despite efforts by the company to promote domestic tourism.

"The mandate highlights that on top of ensuring that we run a facility in parks, we have to ensure that Namibians get to experience the fauna and flora at a fraction of the cost at a reasonable cost. But we haven't been seeing that much response from local tourists. Mostly, it has just been international."

In an effort to support the country's tourist revival initiatives and to promote domestic tourism, the Namibian Broadcasting Corporation (nbc) is premiering a brand new travel show titled "Ngatu Kaende"

The first episode will air this Sunday at 17H00. 

Ngatu Kaende, which means 'let's go' in Otjiherero, follows two young Namibians travelling cross-country and visiting tourist hotspots and dipping into local cuisine and culture.

Model Leena Shipwata and award-winning musician KP Hoveka are the hosts of the show.