The importance of local industry and production was highlighted when visiting international journalists toured the Cafe Madrid plant in the state of Carabobo in Venezuela.

Venezuela’s coffee production is now at a level where it satisfies domestic demand.

Coffee beans are sourced from various coffee growers, which have plantations in the mountainous regions of Venezuela. These coffee plantations are at an altitude of more than 1,000 meters above sea level, and this, according to the coffee growers, allows for the development of beans with intense flavours and aromas.

Following a rigorous process, the beans get into the Cafe Madrid plant, where they go through the various stages of production, resulting in the final product.

The plant has a capacity to store 400,000 kilogrammes of coffee beans.

The next step is the roasting process, one of the most important in producing quality coffee by the hour.

The machines in the roasting section have a capacity to roast 1,500 kilogrammes per hour.

The coffee production process in Madrid is carried out using traditional methods, guaranteeing quality..

Following the roasting, the beans undergo a grinding process.

Venezuelan coffee brands are fundamental in the country's economy, generating employment and development in coffee-growing regions and contributing to Venezuela's economic growth.

The Cafe Madrid coffee brand has established a strong position in the international market, being exported to several countries. That is why quality control and packaging are fundamental steps of the process.

Working on three 8-hour shifts, productivity here is optimum.

The result is coffee with a smooth and balanced flavour, and its pleasant aroma lures you into having a cup at any time of day.

More than 58,000 coffee growers cultivate coffee beans in 21 of Venezuela's 23 states.